How to Get Your First 100 Customers Online on Shopify
Launching your Shopify store is only the beginning — the real challenge is getting customers. The New Store Owner’s Playbook is a complete, step-by-step guide designed to help new entrepreneurs build momentum fast by driving traffic, building trust, and converting visitors into real-paying customers. Whether you’re feeling overwhelmed or unsure where to start, this ebook shows you exactly what to do next using practical, beginner-friendly strategies you can start implementing today.
Inside, you’ll learn everything new Shopify owners need to succeed.
Part 1 covers how to prepare your store so it actually converts before you start sending traffic — including the four essential prerequisites for success and a store readiness checklist (pages 7–10).
Part 2 teaches you powerful free and low-cost traffic strategies, from using your personal network to launching effective social media content, collecting user-generated content, and starting your email list the right way (pages 19–41).
Part 3 shows you how to run paid ads on tiny budgets, test safely, and use retargeting for maximum results (pages 46–50).
Part 4 focuses on conversion psychology, trust signals, customer service, urgency tactics, and building loyalty that leads to repeat buyers (pages 51–57). Finally, Part 5 teaches you how to track your metrics, scale what works, and grow from your first 100 customers to your first 1,000 (pages 59–63).
You’ll also get a 30-day action plan that tells you exactly what to do each week to build your audience, publish content, optimize your store, send your first emails, and evaluate your results — a perfect roadmap for new entrepreneurs who want structure and clarity (page 64). Bonus resources include recommended free and low-cost tools for email, social media, analytics, SEO, photography, and more, so you never overspend while you grow (page 65).
Perfect For:
- First-time Shopify store owners
- New entrepreneurs who want a clear, simple roadmap
- Anyone struggling to get traffic or sales
- Sellers who want to build trust and stand out in crowded markets
- Business owners who want practical, budget-friendly strategies
You’ll Learn How To:
- Make your Shopify store conversion-ready
- Build trust with visitors from day one
- Drive traffic using free and low-cost channels
- Create content, email automations, and UGC that sells
- Run paid ads on a small budget
- Understand the psychology of online shoppers
- Track the right metrics and scale what works
- Implement a proven 30-day plan to get your first customers
If you’re ready to stop guessing and start growing, this is the guide that shows you exactly how to get customers — even if you’re starting from zero.
