The Perfect Cold Call Template for Service-Based Businesses

If you run a service business — whether you do landscaping, house cleaning, auto detailing, pressure washing, or anything in between — you probably already know how hard it is to get new clients consistently.

You’ve probably tried ads, referrals, or flyers… but there’s one simple outreach method that still works in 2025:

Cold calling.

Yes — calling people. Not spamming. Not begging. Just making a quick, respectful phone call to introduce your business and ask if they’re open to learning more.

The catch? Most business owners don’t know what to say. That’s where this cold call template comes in.

🧰 Why Cold Calling Works for Service-Based Businesses

People still need service providers — and they often don’t know who to call. When you reach out directly, it makes it easy for someone to say, “Yeah, I’ve actually been needing that.”

The problem is, most people get nervous on the phone, say too much, or sound too salesy. That’s why having a simple cold calling script makes all the difference.

It helps you sound confident, stay focused, and book more appointments.

✅ What Makes a Good Cold Call Script for Service Businesses?

• Friendly and clear introduction
• Explains who you are and what you offer — in plain language
• Builds trust by showing you understand their needs
• Ends with a soft ask to schedule a future time to talk more
• Respects their time (this is key!)

📞 Cold Call Script Template You Can Use Today

Here’s a proven template you can copy and customize for your business:

Hi NAME,

This is YOUR NAME with [Your Business Name]. I know you're probably busy, so I’ll be quick.

We help local homeowners/businesses with [your core service] — like [mention one common result, e.g., keeping driveways clean, making homes look great, reducing lawn maintenance].

I’m not trying to sell you anything right now. I’d just love to schedule a quick 10-minute call to show you what we’ve done for other people in your area.

Would Thursday at 9am work? Or would Friday be better?

This structure works because:

• It introduces value right away
• It offers an easy next step
• It feels casual and human — not robotic
• You’re not begging for business. You’re just opening the door to a quick conversation.

🧠 Why Most Service Business Owners Struggle with Cold Calls

• They wing it and forget what to say
• They sound too pushy or too vague
• They talk too much about their business, not the customer’s needs
• They give up too quickly when someone says “I’m busy”

A script helps you avoid all that. It turns a nerve-wracking call into a confident conversation.

📥 Get My Exact Cold Call Script for Just $1.99

Want the full, customizable version of the script I’ve used to book real appointments and help service businesses grow?

I created a cold calling template specifically for service businesses that’s simple, effective, and easy to personalize.

👉 Download the Cold Call Script Here – Only $1.99

Whether you run a lawn care company, power washing business, cleaning service, or another local trade — this script will help you get more calls, more quotes, and more clients.

Don’t let another week go by without reaching new customers.
Start cold calling the right way — with the right words.

Looking for more ideas? Check out my blog post on How to Get Clients for Your Marketing Agency Using Cold Calls — many of the tips apply to service businesses too.