How to Get Clients for Your Marketing Agency Using Cold Calls

If you run a marketing agency or freelance marketing business, one of the biggest challenges is simple:
How do you get clients consistently — without spending a fortune on ads?

Sure, referrals and word of mouth are great… but what if you want to grow faster?

Here’s the good news: Cold calling still works — especially for local businesses.
And when you know what to say, it becomes a simple, repeatable way to land new clients every week.

📞 Why Cold Calling Is Still Effective for Agencies

Most agency owners rely on inbound traffic, paid ads, or referrals. But cold calling is a massively underrated strategy — especially when your ideal clients are local businesses that don’t check their email or respond to ads.

A quick, professional phone call gets attention fast. If you can clearly explain who you are, who you help, and how you add value — you’ll stand out instantly from all the spam and salesy noise.

And unlike expensive ad campaigns, cold calls are free. All you need is your phone and the right words.

🚀 5 Steps to Get More Clients Using Cold Calls

1. Build a Targeted Prospect List

Start with a list of local businesses you’d genuinely like to help. Think: pet supply stores, landscapers, med spas, dentists, roofers — whatever niche you serve best.

Tip: Use Google Maps or online directories to find contact names and phone numbers.

2. Use a Script That Doesn’t Sound Salesy

The biggest mistake marketers make is trying to “pitch” during the first 10 seconds. Instead, introduce yourself clearly, mention the type of clients you help, and ask for a short follow-up call.

Example:
“Hi, this is Keegan. I work with local businesses like yours helping them attract more customers online.
I know now’s probably not the best time, but could I call back Thursday at 9am and show you a few things we’ve done for others in your industry?”

3. Focus on Value — Not Services

Don’t lead with “we do SEO, websites, and ads.” That sounds like everyone else. Instead, talk about what you help your clients achieve — more leads, more visibility, more phone calls.

4. Respect Their Time

This is a huge trust builder. Acknowledge they’re probably busy and offer to reconnect later. A simple, respectful ask will open more doors than a hard pitch ever will.

5. Follow Up Consistently

Cold calling isn’t just a one-time shot. Set reminders to follow up, nurture the relationship, and deliver real value. Consistency beats perfection.

🧠 Cold Calling Helped Me Grow My Agency — It Can Help You Too

When I started, I didn’t have a big ad budget or a list of referrals. I grew my client base by calling businesses, explaining what I do, and asking for 10 minutes to show them how I could help.

It wasn’t magic — it was just about having the right words to say, and the confidence to pick up the phone.

📥 Download the Script That Helped Me Get Clients — Just $1.99

Want the exact cold calling script I used to grow my business?

I created a clean, easy-to-follow version you can use — even if you’ve never cold called before. It’s designed for marketing professionals who want to sound confident, clear, and helpful.

👉 Click here to download the Cold Calling Script for $1.99

Use it to book discovery calls, pitch your services, or reconnect with past leads.
It’s your shortcut to sounding professional — and landing more clients.